Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business. The tool provides SEO, readability, and tone of voice suggestions based on the top 10 competitors for your target keyword(s). Go through all your pages to ensure you have optimized your title tags.
While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on SEO Anomaly Google can have a positive impact on a site’s web traffic. You still need to optimize your site for local, voice, AI, and other specialized search types.
- All of which means you need to find a solution for all those old and/or out-of-stock product pages.
- In fact, 83% of Internet users expect a website to load in three seconds or less!
- After the table, you’ll get an explanation of both types of SEO in further detail.
- If Google chooses to use your meta description, don’t be surprised if it changes its mind later.
- Using an in-depth on-page SEO checklist, we’ll create high-quality blogs and web pages that rank and convert.
On-Page SEO Vs. Off-Page SEO
There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates. Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors.
How to optimize your SEO content
A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user. AltTextGenerator is a free instant AI alt text generator that you can use to automatically generate high-quality alt text for images using advanced artificial intelligence. The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags. For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc.
To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof. Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item. This includes its standout features, alongside any key details like pricing, materials, sizes, and colour options. Getting high-quality backlinks is vital to your off-page SEO efforts. But writing guest posts and collaborating with local bloggers or influencers aren’t the only ways to build trust with customers and enhance your reputation.
Is on-page SEO still relevant in the age of AI?
Search engines have long worked to determine the most important part of a given page. Both Microsoft and Google hold several patents suggesting content in the more relevant sections of HTML carry more weight. With over 6 billion searches per day, Google has a wealth of information to determine what searchers actually mean when typing queries into a search box. Google’s own research shows that synonyms actually play a role in up to 70% of searches.