Horizontal Analysis Overview, Key Metrics, Example

You do not need special financial skills to ascertain the difference between the previous and last year’s data. However, it would be best if you had diligence, attention to detail, and a logical mind to decipher why the change happens. Below is a break down of subject weightings in the FMVA® financial analyst program. As you can see there is a heavy focus on financial modeling, finance, Excel, business valuation, budgeting/forecasting, PowerPoint presentations, accounting and business strategy.

Success is typically indicated by increasing revenues and net profit, while challenges are indicated by declines. Horizontal analysis evaluates performance trends, while vertical analysis allows benchmarking to industry averages. Smith’s 2021 study revealed that companies employing both techniques reduced financial discrepancies by over 30% compared to relying on just one. This article provides an in-depth overview of horizontal and vertical analysis, explaining the key differences, formulas, and benefits of each technique. Given below is a horizontal analysis in excel of a comparative income statement (i.e. year 1 – base, year 2, and year 3). Ideally, the horizontal and vertical analysis are combined to paint a comprehensive picture of a company’s financial performance over time.

Key Learning Points

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For example, let’s say Reliance Industries had revenue of Rs.5,00,000 crores in 2023 (base year) and revenue of Rs.6,00,000 crores in 2024 (current year). Let’s cut through the noise and get straight to the nitty-gritty of horizontal analysis. You’ve got your numbers, you’ve done the math, but there are still some landmines that can blow up your carefully crafted analysis. As in the prior step, we must calculate the dollar value of the year-over-year (YoY) variance and then divide the difference by the base year metric. The priority here should be to identify the company’s areas of strengths and weaknesses to create an actionable plan to drive value creation and implement operating improvements.

The key to practical horizontal analysis is consistency and the ability to interpret long-term trends. Whether for internal use by management or external stakeholders like investors, horizontal analysis provides a valuable method for identifying patterns and forecasting future performance. The percentage change provides a more standardised way to assess growth or decline. For example, a 50% increase in revenue is 10 characteristics of financial statements its types features and functions more meaningful than just knowing that revenue increased by £100,000, especially when comparing companies of different sizes. When conducting horizontal analysis on balance sheets, the analysis of asset trends is of paramount importance. Assets represent the resources owned by the company and can include cash, accounts receivable, inventory, and property, among others.

Horizontal Analysis Vs. Vertical Analysis

For this example, I will carry out the analysis of the data reported for 2021 and 2022. However, you can do this quickly for multiple years, particularly if you’re interested in long-term trends. Another advantage is that horizontal analysis emphasises outliers and unusual fluctuations. The percentages are particularly noticeable when an account experiences an abrupt up or down Swing. This enables managers to investigate the variances and ascertain their causes, whether they are positive or negative. Alterations that occur abruptly sometimes indicate a permanent shift that necessitates action or is chief executive meaning indicative of unique circumstances during that time.

Horizontal Analysis Vs Vertical Analysis

In the previous section, we discussed the process of conducting horizontal analysis in detail. Let’s look at its example to ensure you understand the application of horizontal analysis. Similarly, suppose the analysis reveals that expenses have been increasing at an average rate of 5% per year. In that case, the business can set a cost control target to ensure expenses do not grow faster than revenues. Equity accounts, such as common stock and additional paid-in capital (APIC), often remain stable, showing no percentage change. However, retained earnings may increase, indicating that the company retained more earnings than it distributed as dividends, resulting in a percentage change of about 17.9%.

Understanding Horizontal Analysis

  • The process begins with selecting the financial statements to be analyzed, typically the income statement and balance sheet.
  • It helps you understand how efficiently a company is managing its costs and whether there are any notable changes in expense categories over time.
  • You will also learn how to do horizontal analysis using an income statement and a balance sheet.
  • For example, suppose a business conducts horizontal analysis and finds its profit margin is lower than the industry average.
  • When conducting horizontal analysis, several metrics stand out as particularly informative.

For instance, by identifying trends in revenue and expenses, management can make more informed decisions about resource allocation. If the analysis reveals consistent revenue growth, the company might decide to invest in expanding its operations or entering new markets. Conversely, if the analysis shows rising expenses without a corresponding increase in revenue, management might focus on cost-control measures to improve profitability.

  • Understanding these key concepts is vital as they form the foundation for effective horizontal analysis, enabling you to gain meaningful insights into a company’s financial performance and trends.
  • Using Layer, you can also automate data flows and user management, so you can gather the data automatically, carry out the analysis, and automatically share results and reports with the right users.
  • Violeta, a hygiene products company, used FP&A software to automate its financial analysis.
  • From 2021 to 2020, we’ll take the comparison year (2021) and subtract the corresponding amount recorded in the base year (2020).
  • Start by choosing the financial statements that are relevant to your analysis objectives.

By comparing the current year’s financial data to that of the base year, you gain insights into changes and trends. Let’s now explore the key concepts that are fundamental to understanding horizontal analysis, which is essential for evaluating a company’s financial performance over time. Horizontal analysis can help you identify trends in your data using your financial statements. Using Excel or Google Sheets is a great way to carry out a horizontal analysis of financial statements, especially if you use a pre-made template. If you use Layer, you can even automate parts of this process, including the control of data flows, calculations, and sharing the results. Two popular methods that cover different needs are horizontal and vertical analysis.

You can perform horizontal analysis on any financial statement metric, financial ratio, or financial statement line item. After discussing the process of conducting the horizontal analysis, we discussed the differences between horizontal and vertical analysis. Both these analyses mainly differ from each other in the calculation, focus, and time period that they both consider assessing the financial analysis. By doing so, businesses can compare each year’s revenues, expenses, and net income and identify trends or patterns in the data. For example, suppose a business conducts horizontal analysis on its income statement over two years and finds that its revenue has increased by 20%. Through horizontal analysis, we observe that Company A has experienced consistent revenue growth over the five-year period.

Common-Size Statements

By using this information to set financial goals and objectives, businesses can make informed decisions about future investments and expenditures and ensure long-term financial success. There are many ways through which horizontal analysis is beneficial for companies. CAGR measures the average annual growth rate of a financial metric over a specific period.

Example 2: Expense Analysis for Company B

Consider the context in which these changes occurred and their potential impact on the company’s overall financial health. Both horizontal and vertical analysis have limitations but provide useful insights when analysing financial statements. The most significant insight that percentage change analysis provides is the identification of growth or decline rates in financial metrics such as revenue, expenditures, and profits. Investigation and remedial measures could turn out necessary in response to declining rates. Such analysis provides valuable insights into why any of these line items rose or fell start bookkeeping business sharply or markedly in year 2, compared to year 1.

Horizontal analysis isn’t limited to external stakeholders; it is also a valuable tool for companies to evaluate their own financial performance. By comparing financial data over time, organizations can make informed decisions and strategic adjustments. Industry benchmarking involves comparing a company’s financial performance to industry peers or standards. It provides context for understanding how a company stacks up against competitors and whether it is outperforming or underperforming in specific areas. Revenue is a fundamental metric in any income statement, and its analysis is often the starting point of horizontal analysis. When analyzing revenue trends, you’re primarily interested in identifying patterns of growth, stagnation, or decline in the company’s sales and income streams over multiple years.

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